Britney Spears - Toxic (Feminist Reading only)
- Stereotypical - Woman presented very sexual and provocative, regardless of her being the main protagonist
- Very promiscuous & provocative- Coffee poured on man's crotch area/ She rubs her bottom on man's crotch
- Sexual object - Her range of revealing outfits
- Typical feminine occupations (Air Hostess/ domestic work)
- She is not riding the motorcycle but riding behind the man - Not taking charge/ Women need protection by men
- Diamond dress barely covers her body - Exploiting women's bodies
- Representation of male on plane is more realistic of that to women
- Chameleon effect of Britney Spears - Has to use her image rather than talent. Demeans herself/ could possibly reveal artist's low self esteem
- Shows sex sells
Pussycat Dolls - Buttons (Post Feminist Reading only)
- Offer messages of sexual empowerment - Assertive, provocative and in control of 'the gaze (male)'
- Confident, sassy, sexy icons challenging traditional assumptions about passive female sexuality "I'm a sexy marma"
- Uses a provocative male address challenging Snoop to "loosen up" her "buttons" - However, the dolls prove 'too hot to handle' for Snoop
However there are also counter examples to this, of a Post-Feminist type of video.
Missy Elliot's 'She's a Bitch', is an example of this.
- It rejects conventional representations of women- free from objectification
- Does not conform to stereotypical gender representations
- Missy is not passive; she 'narrates' the action - lyrics are not self exploiting
- Androgyny: Masculine codes of movement, stance and dress
- Mise en scene- She wears man tailored suits/ shirt and tie/ dungarees/ army wear
- Subverts gender codes - Use of male dancers; Missy displays a 'male' persona - drives fast car, wears the 'bling' etc
- Body image refuses to conform to idealised female stereotypes - Missy is literally inflated in her video of 'The Rain (Supa Dupa Fly)'
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